Deepesh Salgia - TWAGAA
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The Good, The Bad & The Unanswered


A never before perspective on Indian Real Estate

Praise For The Book

Through a four-quadrant perspective (developer, customer, regulator, financier), Salgia offers a knowledge platform apt for both practitioners as well as theorists of real estate.

—Boman Irani, President CREDAI-MCHI

Gifted with a fine pen, Salgia is an authority on how the urban real estate sector has developed in India, with a deep understanding of its problems and opportunities. His book helps us understand an industry that is gradually becoming professional.

—S. Naren, Chief Investment Officer, ICICI Prudential AMC Ltd.

Salgia deals with a complex subject like real estate in a simple, yet an elegant manner. While elucidating the technical aspects of real estate with the nitty-gritty of the relevant legal concepts and implications, Salgia objectively analyses the social, moral and ethical underpinnings of real estate. A must-read.

—K.V. Viswanathan, Senior Advocate, Supreme Court of India

A brutally honest book about a subject that evokes outrage, propaganda and indifference. After his creative association with the musical adaptation of Mughal-e-Azam, Salgia now enlightens the reader with his engaging narrative style.

—Feroz Abbas Khan, Theatre & Film Director, Screenwriter

Salgia’s understanding of the practices and dynamics of this business, and
the century-old historical perspective, add tremendously to this 360° overview of the journey of the real estate industry. An authentic management book that can be used by academics, management leaders, learners and businesses alike.

—Anil Pandit, CEO & MD, Quantum ProjectInfra Pvt. Ltd.

As a regular reader of Salgia’s blogs on a vast array of topics, I am confident that this book shall help policy makers and analysts develop appropriate strategic frameworks, understand regulatory nuances, and rationally assess risks in the real estate business.

—Mahesh Patil, Chief Investment Officer,
Aditya Birla Sun Life AMC Ltd.

Category Non-fiction/Real Estate/Management

ISBN 9789392849534

Price 695 / US$ 29.95

Size 5.5 x 8.5 in (139.7 x 215.9 mm)

Page extent 272

Publication month May 2022


eBook available on Kindle

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    Discount applied:

    Copies – Percent discount
    5 to 10 : 10%
    11 to 19 : 12.5%
    20 to 29 : 15%
    30 to 49 : 20%
    50 and more : 25%

    About The Book

    CEOs worldwide are largely products of B-schools. Yet, while the curriculum in a typical B-school would include case studies on sectors as diverse as Automobiles, Agrochemicals, Steel, Software, Manufacturing, Mining and more, rarely does it have case studies on Real Estate—often tagged as a domain of ‘dubious distinction’. While published research on Indian Real Estate is largely restricted to being just informative, analytical research is minimal and strategic research almost negligible.


    Set in the fictional Pinnacle Institute of Management, a B-school in Mumbai, Deepesh Salgia’s debut offering, Real Estate: The Good, The Bad & The Unanswered, artfully blends fact with fiction to narrate 125 years of the history of Real Estate in India. Through diverse formats ranging from dialogue, debates, discourses, Q&As, analyses and blogs, Salgia presents a well-researched ‘biography’ of Real Estate in India, and its future for the next 25 years. A must-read for all.

    About The Author

    Deepesh Salgia, a distinguished alumnus of IIT Madras, SPJIMR Mumbai and UCLA, is presently Director at Shapoorji Pallonji Real Estate, where he has spent the larger part of his 28-year-old career. He has also worked for the Tatas and
    the Mahindras.


    Having handled a wide range of assignments in real estate; from Design to Dispute Management, Liaisoning to Land Transactions and Sales to Strategic Planning—Salgia’s forte has been problem solving in an unstructured environment.
    Besides his inbuilt knack for integrating ground realities in real estate with rare academic insight, this ex-IIT Bombay Maths Olympiad champion pioneered the creation of the coloured version (2004) of K. Asif’s Mughal-e-Azam (1960). He then went on to produce an award-winning, Broadway-style musical adaptation (2016) of this classic, while providing the musical’s creative and strategic vision.


    Having written for most leading Indian business publications, Deepesh Salgia, an avid reader and a cinema buff, now regularly blogs and vlogs. He can be reached at

    Talking Points

    • 125 years of the real estate business through the lens of history, politics, sociology, legislation & demographics
    • A structural & strategic analysis of Indian real estate backed by exhaustive & impeccable research
    • An objective and academic perspective on parallel economy
    • A game-changing roadmap for the next 25 years in Indian real estate


    Professionals working in real estate & finance sectors, policy makers, academics,management students, general interest readers, libraries and book clubs


    #Realestate #Management #Strategy #Housing #Education #Regulation

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